December 27, 2006

Barbara Sherf

Special skills:

• Writing
• Events Planning
• Internet Marketing
• Consensus Building
• Public Speaking
• Media Relations
• Project Managenment

• The Bartlett Tree Experts speaking circuit
• Lu Lu Shriners; also developed web content for five years
• The Tour des Trees Bike Ride; produced dozens of clips and 35 minutes of broadcast coverage
• Panera Bread Company in the tri-state region
• The Care of Trees; also handled public relations, marketing and web content for three years
• Elmo Pio Wine Imports
• Public Recycling Officials of PA
• Special Care; also produced slide presentation
• Mellon Jazz Festival, Linda Creed Breast Cancer Foundation, Sony Amphitheater, Hot Plates, and the historic Chalfonte Hotel

• Worked on a statewide contract to increase recycling and prevent litter
• Oversaw public outreach campaign for the Philadelphia Commercial Recycling regulations. Developed a “HOW TO” guide (now in its second printing.); media strategy; photographed and developed a fully-scripted slide presentation; developed mass mailings and conducted workshops
• Produced videos for Philadelphia Corporation for Aging and PA Recycling
• Conducted speechwriting and coaching for CEO of Internet-based music retailer and Big Brothers
• Built a series of tie-ins with area businesses and institutions for the 1996 Philadelphia Flower Show debut at the Pennsylvania Convention Center
• Wrote the Philadelphia Corporation for Aging Annual Report
• Commended as a spokesperson for the Department of Environmental Resources; built strong relationships with the media, trade groups, and community leaders
• As a print reporter, was under daily deadline pressure
• As a broadcast journalist, was under hourly pressure -- reporting from the scene and anchoring newscasts; recipient of four Associated Press awards
• Co-chaired the 85th Annual Wissahickon Day Parade in Fairmount Park
• Oversaw development and promotion of the ISI Web site (www.isinet.com)
• At ISI, oversaw exhibits and news releases for information industry trade shows; implemented marketing plans for each show; oversaw contributions program